Destiny Media Technologies Announces Partnership with Silverpop Systems
Leading sales, marketing and customer communications solutions developer integrates Destiny's playerless video streaming technology into e-mail product.

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Nov 15, 2001

Vancouver, BC - Destiny Media Technologies, Inc. (OTCBB: DSNY) is pleased to announce that Silverpop Systems ™ (http://www.silverpop.com) has chosen to integrate VideoClipstream™ as the exclusive streaming video technology for Silverpop Dynamic Messaging 2.0 and future versions of this product line. This partnership will advance both companies' business plans and product offerings to the messaging and rich media marketplace. Silverpop ™ will promote the Clipstream™ brand on its web site, manuals and in marketing and promotional materials accompanying the integrated applications, while Destiny will actively promote Silverpop in its marketing efforts and its partner program.

Destiny VP Sales, Mark Toffoli comments, "I'm pleased with the credibility this relationship brings to our solution, as Silverpop only selects to integrate and embed the best-of-breed third party software into its products."

According to International Data Corp, 35 billion messages will be sent over the Internet each day by 2004. Despite being the most widely used computer application, Internet e-mail and its core protocol, SMTP, have seen virtually no change or innovation since they were invented in 1982. The simple "store and forward" of text based messages has been the method of e-mail management and delivery. Silverpop was founded in 1999 to address this market need, while Clipstream provides the rich media streaming format to accomplish audio and video delivery within rich media e-mails.

Silverpop provides sales, marketing and customer communications software solutions that help companies generate leads, close deals and retain their customers. With Silverpop's line of e-mail products, e-mail integrates with business systems to become a powerful way to deliver critical company information. . Silverpop changes e-mail from static, store-and-forward messaging to dynamic, hosted messaging, where content is delivered to the recipient in real time, while the message is being viewed. As a result, Silverpop enables all existing electronic mail systems to deliver video, audio, photographs, interactivity, security and live data. Silverpop's architecture is a single platform for the hosting and integration of multiple, best-of-breed, third-party, e-mail-based applications and solutions.

"Destiny's VideoClipstream has enhanced our product offering. Our system now eliminates most of the plug-ins or downloads for rich-media viewing, so recipients don't have to wait when opening a rich media e-mail," said Bill Nussey, Silverpop president and CEO. "With all these unique advantages, our Silverpop Dynamic Messaging products provide tremendous messaging versatility for everything from a CEO's company-wide video address to a full-scale e-mail marketing campaign."

Many companies offer audio or video enabled e-mails as an attachment or as a link to a player-based solution. VideoClipstream™ is different in that the video is embedded, is extremely small and no matter how long the message is, the video only streams when necessary.

Silverpop Systems Inc. provides sales, marketing and customer communications software solutions that transform an enterprise's ability to communicate by email. With Silverpop, email integrates with business systems to become a powerful way to deliver critical company information including sales presentations, marketing campaigns, corporate newsletters, training videos and account statements. Silverpop, founded in 1999, is headquartered in Atlanta and has received more than $35 million in funding from leading venture capital firms, including Draper Fisher Jurvetson, NeoCarta Ventures and Labrador Ventures. For more information, please visit www.silverpop.com.

About Destiny Media Technologies, Inc.

Destiny Media Technologies, Inc. (http://www.dsny.com) is a leader in developing easy-to-use tools and enabling technologies to distribute digital media through the Internet. The company's suite of streaming and downloadable products includes: MPE™ (http://www.destinympe.com), a complete, secure media distribution system that provides e-commerce and digital rights management directly from within an MP3-compatible multimedia file; Clipstream™ (http://www.clipstream.com), a java-based tool which enables web pages, e-mail and banners to stream audio without the use of a player; Video Clipstream™ (http://www.videoclipstream.com), a technology for embedding streaming video into a web page or e-mail; and the RadioDestiny Broadcaster™ (http://www.radiodestiny.com), which allows a user to webcast live or scripted internet radio from a computer to anyone on the Internet. Established in 1991, the company is headquartered in Vancouver, Canada.

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