Destiny Media Technologies, Inc. Announces Recent Successes with Premiere Enterprise Advertising Partner Klipmart

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Mar 7, 2002

Vancouver, BC - Destiny Media Technologies, Inc. (OTCBB: DSNY) is pleased that advertising enterprise partner Klipmart Corporation (http://www.klipmart.com) has announced relationships which will increase the use of Clipstream ™ as the engine for delivering television type advertising spots on web pages.

Consisting of a "television screen" embedded within a tower or banner unit, Klipmart’s “Klip-Ad” plays automatically when a user comes to a page, reaching an unprecedented number of end users. This eye-catching advertising format provides opportunities both for branding and interaction with customers. Advertisers also have the ability to utilize existing television commercials, which eliminates the need for new creative.

Klipmart has met with a series of successes of late. For over a year now, Klipmart has exclusively embraced the VideoClipstream ™ technology and has worked to develop this tool into a viable and robust online ad product through a series of customizations and product enhancements.

Klipmart's strength and focus has historically been in multimedia and resulted in longstanding relationships with several hundred websites across North America. This combined with its keen sense of the desires of corporate advertisers enabled it to identify the market need within the online advertising product realm. These factors culminated in the utilization of VideoClipstream ™ as one part of its current product suite of advertising products.

“Klipmart is an industry leader and we’re very excited to work with them”, says Destiny CEO Steve Vestergaard. “Their vision of placing pre-existing television advertising into the Internet medium presents a compelling ROI for advertisers.”

Destiny Media Technologies, Inc. (http://www.dsny.com) is a leader in developing easy-to-use tools for distributing digital media through the Internet. The company's suite of streaming and downloadable products includes: MPE™ (http://www.destinympe.com), a complete, secure media distribution system that provides e-commerce and digital rights management directly from within an MP3-compatible multimedia file; AudioClipstream™ (http://www.clipstream.com), a java-based tool which enables web pages, e-mail and banners to stream audio without the use of a player; VideoClipstream™ (http://www.clipstream.com), a technology for embedding streaming video into a web page or e-mail; and the RadioDestiny Broadcaster™ (http://www.radiodestiny.com), which allows a user to webcast live or scripted internet radio from a computer to anyone on the Internet. Established in 1991, the company is headquartered in Vancouver, Canada.

About Destiny Media Technologies, Inc.

Destiny Media Technologies, Inc. (http://www.dsny.com) is a leader in developing easy-to-use tools and enabling technologies to distribute digital media through the Internet. The company's suite of streaming and downloadable products includes: MPE™ (http://www.destinympe.com), a complete, secure media distribution system that provides e-commerce and digital rights management directly from within an MP3-compatible multimedia file; Clipstream™ (http://www.clipstream.com), a java-based tool which enables web pages, e-mail and banners to stream audio without the use of a player; Video Clipstream™ (http://www.videoclipstream.com), a technology for embedding streaming video into a web page or e-mail; and the RadioDestiny Broadcaster™ (http://www.radiodestiny.com), which allows a user to webcast live or scripted internet radio from a computer to anyone on the Internet. Established in 1991, the company is headquartered in Vancouver, Canada.

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