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Destiny
Media Technologies, Inc
Launches Pirate Radio™ - the World's
First
Retail Packaged Internet Radio Product Broadband
Users Now Able to Broadcast from
Home PC To Global Audience
Oct.
17, 2002
Vancouver,
BC -- Destiny Media Technologies Inc. (OTCBB:DSNY) is pleased
to announce the launch of the RadioDestiny Broadcaster ™
and the Destiny Media Player ™ as a retail packaged consumer
product suite. The full featured boxed version of these products
will be available to mass market retailers in North America,
Europe and Asia under the new branding, Pirate Radio ™.
Professional
licensing will continue to be available to commercial broadcasters
under the brand name RadioDestiny ™.
Management
assistance for this new initiative will be provided by Kerry
Williams who is on the Advisory Board to Destiny. Mr. Williams,
most recently an Executive Vice President at Corel Corporation
(Nasdaq: CORL), held product management responsibility at
Corel including their annual $100 million ad budget. His experience
and abilities will ensure a successful roll out and market
penetration for Pirate Radio ™.
The
positioning and messaging strategy for Pirate Radio ™
will focus on the ability for anyone to exercise their right
of free speech to a global audience and to expose the world
to unique and special interest programming, local music and
commentary. Listeners can "tune in" to the online
streams without downloading any player software by clicking
on a Clipstream™ enabled "Instant Play" link
at the real time directory at http://www.pirateradionetwork.com.
Alternatively, they can download the award winning Destiny
Media Player ™ from http://www.pirateradio.com at no
cost. The Destiny Media Player ™ will play music CD's,
music and videos in almost any popular format including MP3
and it will stream a high quality version of all of the internet
radio streams.
Broadcasting
is extremely simple, requiring only a home PC with sound card,
microphone and a broadband connection. As soon as a broadcast
is launched, the station is instantly added to the real time
directory that is available both online at www.pirateradio.com
and directly inside the Destiny Media Player ™. The Destiny
Media Player has been downloaded by an estimated five million
users; providing an instant audience for anyone with something
to say.
About
Destiny
Destiny Media Technologies, Inc. (http://www.dsny.com) is
a leader in developing easy-to-use tools for distributing
digital media through the Internet. The company's suite of
streaming and downloadable products include: Clipstream™,
Destiny Media Player ™, Radio Destiny ™ and MPE ™.
Established in 1991, the company is headquartered in Vancouver,
Canada.
'Safe
Harbor' statement under the Private Securities Litigation
Reform Act of 1995: This release contains forward looking
statements that are subject to risks and uncertainties, including,
but not limited to, the impact of competitive products and
pricing, product demand and market acceptance, new product
development, reliance on key strategic alliances, availability
of raw materials, the regulatory environment, fluctuations
in operating results and other risks detailed from time to
time in the Company's filings with the Securities and Exchange
Commission.
For more
information contact:
| Destiny
Media Technologies, Inc. |
Steve
Vestergaard
steve@dsny.com
President & CEO
Destiny Media Technologies, Inc.
604-609-7736 ext. 222
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